“In this warp-speed world it is no longer enough to learn from experience, we must learn from the future.” Wolfgang Grulke

List of MindBullets Samples

Analysis -> Synthesis: How this scenario came to be

Nestle has 77 brands of water, including big sellers like Perrier, Poland Springs and San Pellegrino.     Coca-Cola has popular brands of bottled water such as Dasani (the second most popular brand in the US, but removed from the UK market).     Pepsi-Co sells the single most popular brand of bottled water in the US, Aquafina. 2006: Americans turn to water     Twenty years ago we would have scoffed at the idea, but for the first time in 2006, Americans drank more bottled water than milk. And, they drank nearly as much bottled water as beer. If the trend continues, Americans could be drinking more bottled water than tap water within a few years.     The global bottled water market approaches US$30 billion by the end of 2006. 2009: Price Wars decimate industry     Brutal price wars have all but decimated the traditional bottled water industry. Today profits have moved to the premium brands that offer lifestyle associations and specific health benefits.     Nestle's brands are cut down to half the number in 2007. 2010: Smart Water becomes the fashionable norm     If you can think it, you can add it to water.     Suddenly the bottled water industry has been driven to ever-more spectacular inclusions - of course all the better to improve your health, brain power, lifestyle and attractiveness to the opposite sex.     The world's largest untapped markets have now embraced water as the drink of choice, although the local additives may sometimes scare humble Western taste-buds. 2013: Water surpasses soft drinks     For the first time in history, the bottled water industry is worth more than the soft drinks industry. Spurred by increasing health pressures on sugar, the soft drinks industry has been turned on its head by active consumerism.     It is only in third-world countries that highly-sugared soft drinks are still popular.     Danone's EvianPlus puts it very firmly at the top of the tree - as the world's most popular premium water.

Links (More Ammo!)

Danone's Evian - web site Nestles bottled water brands - web site Fiji Water - web site The true cost of Fiji water - Triple Pundit, 5 February 2007 The Bottled Water Madness - CounterPunch, 25 July 2006 The International Bottled Water Association web site - The industry association Bottled water: No longer cool? Activists turn up the heat on Coca-Cola, PepsiCo and Nestle - CNN Money, 25 April 2007 The Whitehall Bottled Water Revolt - Polaris Institute, 10 January 2007 Bottled Water Has High Environmental Costs - WorldWatch Report, 28 May 2007 Fine Waters: A Connoisseur's Guide to the World's Most Distinctive Bottled Waters - a book A guide to the bottled waters of the world - Fine Waters web site MindBullet: SUGAR AND FAT ARE THE NEW TOBACCO (Dateline 15 November 2008, Published 26 February 2004)

Exclusive to Individual and Corporate subscribers to MindBullets

The above analysis and synthesis as to how this future scenario came to be, links for further reading, and access to the complete MindBullets data base, are exclusive to subscribers to MindBullets and are not available to MindBullets Lite subscribers.